A collection of Indigo Slate’s best work during my tenure as Creative Director of the video and animation studio, showcasing our award-winning work across live-action, animation, and VFX.

A fully integrated campaign that flipped the script on child sponsorship and revolutionized the product category. My responsibilities included creative strategy, execution, and implementation across all US and global brand channels.

Outcomes

— ANA REGGIE gold award winner

— 245M earned impressions

— 6.8M launch video views

— 11,000+ kids that chose their sponsor

One of the core focuses during my time with Talkiatry was evolving the brand to incorporate motion design. This included concepting, creating, and implementing motion design across a wide range of platforms such as web and paid and organic social media channels.

Outcomes:

— Developed comprehensive motion guidelines

— Built library of brand motion assets

— Established Lottie workflow for web

— Fostered team skill enhancement to ensure consistency in execution

We partnered with Microsoft to tell the story of Surface through a series of campaign videos that launched the products globally-online and in-store.

Outcomes

— A vision video and screenshot loop that was loaded onto devices across the globe on the day of launch of the Surface Laptop.

— Full digital campaign assets packages for use across global partner channels

— 16 Awards won for this campaign

— Telly Awards - Gold Winner

— American Advertising Awards - Gold Winner

— 8% Increase in purchase intent online

— 5% Increase in renewals of Office 365

When Merative, formerly Watson Health, launched in July of 2022, they asked us to create an anthem video to build brand awareness and promote their Health Insights platform.

Our client asked us to create a “low-fidelity”, video and companion slide deck for their ABM sellers, showcasing how Google technology could enhance Chipotle customer and employee experiences. My responsibilities included creative strategy, creative direction, and creative management to deliver all work, start-to-finish, in under 5 weeks at the request of the client.

Outcomes

— Opened new line of business with our client

— Defined scalable workflow and process for future iterations

Customer evidence assets created for the IBM Partner Ecosystem Build Program, comprising a range of videos, print materials, digital content, and landing page.

We worked with T-Mobile’s social media guru, Des Smith, to create a series of device launches, partnering with the likes of Samsung and LG for T-Mobile’s website and social platforms.

Outcomes

— 250K Views in the first day

— 25% Boost in engagement

— 20% Boost in overall traffic

— 1 Week turnaround for each phone campaign launch

Create a hype video around a product that doesn’t exist yet? No problem. We worked with Evolphin’s design and development team to showcase the features and benefits of their upcoming product, Crop.photo, through stylized UI and animation.

We collaborated with VMware and Dell to create an immersive experience at MWC Barcelona, showcasing the power of VMware's 5G Technologies. Our team connected and developed five unique use cases, brought to life with stunning 8K motion graphics and a custom user interface.

The launch video for World Vision’s groundbreaking Chosen campaign that garnered 7M+ views and revolutionized a product category.

We teamed up with Microsoft Visio to create an exciting launch video that showcases the new mixed reality 3D tools and features they've added to their platform.

We partnered with Microsoft Azure Bot Service and Cognitive Services to tell the story of how they’re making digital experiences more human.

We partnered with Microsoft Global Packaging to tell the story of the team behind the Microsoft Adaptive Controller and the life-changing impact it is having on the able-gaming community.

A mixed-media, brand anthem video created for the launch of Indigo Slate as a full-service, creative agency.

We partnered with Paccar to tell the story of how they are reimagining the factory and work of the future.

To showcase the incredible capabilities of Azure Gaming technology, we made a stunning 3D animated video to launch Indigo Slate’s AR game - Pinball Lizard.

We partnered with the Valve team to create a web portal and animated hero video starring, the one and only, Bendy.

Outcomes

Ready-to-use interactive page with video and 30+ animated feature cards for developer outreach team to proactively manage questions.

This is the story of letting go, and how moving on helped to drive Intel and Microsoft holiday laptop sales into a great, healthy (and lucrative) new relationship.

Outcomes

— Campaign was picked up for 2017 after a successful test launch in fall of 2016.

— $1.9M Revenue with $400K demand gen.

— $22.6M Driven revenue with $660K in Partner Investment.

— Top 15 Retailers picked up the campaign.